NOTE: Booking for my 2026 Old Town Tustin Santa Experience is now live!
You can visit Santa at the mall. You can find outdoor Santa mini sessions, elaborate studio experiences and everything in between. And every November, social media fills up with photographers offering their own version of Santa photos.
So how do you choose?
After photographing families for more than 17 years and creating my own Santa Experience here in Orange County, I think the answer has less to do with finding the “best” Santa photographer and more to do with finding the right experience for your family.
Because we’re not all looking for the same thing.
If you simply want a quick photograph of your kids with Santa, there are plenty of places to get one.
But if the experience itself matters to you, if you want your child to have time to actually interact with Santa and you want photographs that capture more than the obligatory smile, there are a few things I’d look at before booking.
It’s really easy to choose a Santa photographer based on a beautiful Christmas set.
But I’d look deeper.
How long has the photographer been in business?
Are they an established professional photographer with a framework already in place for serving clients?
Do they have experience working with children?
Do they have a consistent body of work showing that they can create beautiful portraits and capture the kinds of moments that matter to you?
Are they licensed and insured?
Do they have an actual booking and communication system in place?
These things might not sound particularly magical, but they matter.
Especially when a photographer has 10 minutes to photograph your family.
There isn’t much time to troubleshoot a camera problem, figure out how to engage a hesitant toddler, recover from something unexpected or wonder what shot to take next.
Experience matters when the clock is ticking.

As a photographer, I’d love to tell you that the photographer is the most important part of a Santa photo session.
But I can’t.
Santa matters. A lot.
Before I found the Santa I work with today, I interviewed dozens of Santas.
I wanted a real beard. I wanted a beautiful, authentic costume. I wanted someone kind, funny and comfortable with children.
But more than anything, I wanted someone who understood what it meant to be Santa for a child.
I’ve heard nightmare stories from other photographers about Santas breaking character in front of children. I’ve heard about Santas who aren’t professional, arrive late or simply don’t take the responsibility very seriously.
That matters.
It matters to the child sitting beside him.
And it matters to the parents who are trusting this person with a little piece of the Christmas magic they’ve worked so hard to create.
My Santa takes that responsibility incredibly seriously.
For the first two years I worked with him, he never broke character around me. Not once.
He won’t use a restroom if there’s a chance a child might see him. He arrives early so children don’t see Santa climbing out of a car in the parking lot. He sources pieces of his costume and props from unique places around the world. He even bleaches his beard during the Christmas season so it’s Santa white.
And in real life, he’s a special education teacher.
When I say he’s the real deal, that’s what I mean.
So when you’re choosing a Santa photographer, don’t just look at the set.
Look at Santa.

I don’t think you need a complicated checklist for evaluating a photographer’s portfolio.
Look at it.
What’s the vibe?
Can you see genuine joy?
Do you see interaction between Santa and the children?
Do you see laughter and play?
Do you see personality?
Do the photographs feel natural, or does every image look like a child was placed beside Santa, told to smile and quickly moved along?
There’s no universally correct answer here.
Some parents want one beautifully posed Christmas card photograph with everyone looking at the camera.
Others want to remember the way their child stared up at Santa, the conversation they had, the giggles, the nervous expressions and everything that happened between the posed photographs.
Neither is wrong.
The question is whether the photographer’s portfolio looks like what you want to remember.
This is something I think parents need to be increasingly aware of.
AI has made it incredibly easy to advertise something that doesn’t actually exist.
A photographer can create an incredible-looking Christmas scene digitally without owning a single thing shown in that image.
So if you’re considering a Santa photographer, make sure you’re seeing photographs of real families, a real Santa and an actual set representative of what you’ll experience when you arrive.
If all you’re seeing are AI-generated children in impossibly perfect Christmas rooms, I’d be very cautious.
You aren’t booking the advertisement.
You’re booking what the photographer can actually deliver.
My own Santa set evolves from year to year, but I physically design and source it myself. I use a couch, trees, a fireplace, a large window and Christmas decor to create something that feels like an actual festive living space rather than relying on a manufactured hanging backdrop.
But that’s my aesthetic.
Another photographer may create something completely different that you love.
Again, look at it and ask yourself:
Does this make me happy? Can I picture my children here?
If the answer is yes, that’s a pretty good sign.

This is something that’s easy to overlook when you’re shopping for Santa photos based on Instagram posts.
Where will the actual interaction happen?
Is it outdoors?
In a public space?
In a studio?
Will other families be nearby watching?
Will children be coming and going around you?
For me, privacy is one of the most important parts of our Santa Experience.
When your family walks into my studio, it’s quiet, festive and private. It’s just your family, Santa, me and my helpers.
For children, that can completely change the experience.
They don’t have to contend with a loud, overstimulating environment.
A shy child doesn’t have dozens of strangers watching them meet Santa.
They can actually hear what Santa is saying.
And they have room to experience the moment without feeling like they’re performing for an audience.
That intimacy is a big part of what allows the magic to happen.

This one is particularly close to my heart.
I have ADHD and I’m a mom to two kids with ADHD, so I know firsthand that children don’t all experience environments, expectations and social interactions in the same way.
Some kids get loud when they’re excited.
Some need more time.
Some don’t want to make eye contact.
Some may become overwhelmed.
Some need to observe for a while before they’re ready to participate.
None of that means they’re doing Santa “wrong.”
If you have an autistic, ADHD, anxious, shy or otherwise neurodivergent child, ask the photographer what happens if your child needs something different.
Is there flexibility?
Is the environment calm?
Will your child be pressured to sit on Santa’s lap?
What happens if they don’t want to approach him?
My studio is an accepting and friendly place for neurodivergent children, and my Santa being a special education teacher is an incredible gift.
If I know ahead of time that a child needs a particular accommodation, I let Santa know and we’re always happy to adjust.
Sometimes Santa doesn’t approach at all initially.
Sometimes he lets the child come to him.
Sometimes the interaction looks nothing like a traditional Santa photograph.
That’s okay.
The goal isn’t to make every child behave the same way.
It’s to give each child the opportunity to experience Santa in a way that feels safe for them.

Actually, I don’t particularly like the word cooperate when we’re talking about Santa.
Your child isn’t an employee. 😂
But parents worry about this all the time.
What if my toddler cries?
What if my child refuses to sit with Santa?
What if they hide behind me?
What if we don’t get “the photo”?
Ask.
A photographer who works regularly with children should have an answer.
At my studio, we’re not going to make a struggling child suffer for the sake of a photograph.
We might capture a few tears because, frankly, crying Santa pictures often become some of the photographs parents love the most.
But there’s a line between documenting the moment and making a child miserable.
If a child is truly uncomfortable, Mom or Dad can come in. We can snuggle. We can change the interaction. Santa can back off.
Your child’s emotional state matters more to me than forcing a particular pose.
If this is something you’re worried about, I’ve put together a full guide on how to prepare your kids for pictures with Santa, including what to do if your child is shy, nervous or simply wants nothing to do with Santa.

Before you compare Santa sessions based entirely on price, make sure you’re comparing the actual experiences.
What’s included?
Can siblings be photographed together?
Can parents get into the photographs?
Are family photographs included in the session time?
Are pets welcome?
How many images are included?
How are the final photographs delivered?
What happens before the session?
What happens if your child is nervous?
Is there a booking system and clear communication so you know where to go, when to arrive and what to expect?
I cover these details with my families before their session because I don’t want parents walking into the studio wondering what’s supposed to happen next.
The holidays are already hectic enough.
Your Santa photographer shouldn’t add to that.
This may be the most important thing I can tell you:
Not everyone needs what I offer.
If you’re reading about an immersive Santa Experience with a private studio, an incredibly committed Santa, a letter before the session, special touches and a gift from the North Pole and thinking…
That all seems completely unnecessary.
That’s okay!
A mall Santa may work perfectly well for your family.
There’s no reason to pay for an experience you don’t value.
But there are also families who are looking for something more.
They want the magic.
They want the wonder.
They want an incredible Santa.
They want unexpected touches.
They want a quiet, private and festive place where their child has Santa’s attention.
And they want beautiful photographs of what happened while they were there.
For those families, an experience like mine may be exactly what they’re looking for.

There are a lot of talented Santa photographers in Orange County, and we don’t all offer the same thing.
That’s a good thing.
Look at the work.
Look at Santa.
Look at the environment.
Look at the experience.
Look at how the photographer talks about children.
And then choose the one that feels right for your family.
But here’s the one piece of advice I will give every parent regardless of whom you choose:
Don’t miss it.
Your child won’t believe in Santa forever.
There are only so many Christmases when they’ll stare at him with complete wonder, whisper their Christmas list into his ear, inspect his beard, ask him a million questions or hide behind your legs because they aren’t quite sure what to make of this strange man in red.
Pick the mall.
Pick another photographer.
Pick me.
Just take the pictures.
I’ve never met a parent who regretted documenting too much of their child’s childhood.
But I’ve met plenty who wish they had more.

My Old Town Tustin Santa Experience takes place in my private photography studio in Tustin, California and is designed for families who want something more personal than a traditional Santa visit.
For 2026, Santa will be here on Saturday, November 14.
If you’re wondering how early you need to plan, I’ve also put together a guide on when to book a Santa photoshoot in Orange County.
Reservations open to the public on September 15, with early access for Legacy families and current Jennifer Imus Photography clients.
Until reservations open, you can join the Nice List to be the first to know when booking begins.
Look beyond price and the Christmas set. Consider the photographer’s experience, portfolio, professionalism, experience with children, the Santa himself, the environment where sessions take place and whether the overall experience matches what you want for your family.
Look for real families, genuine interactions and consistent work. Pay attention to whether the photographs make you feel the way you want your own Santa photographs to feel.
Not necessarily. It depends on what you want. A mall Santa can be perfect if you simply want a traditional Santa photograph. A private studio Santa session can offer more privacy, interaction and a calmer environment for families who value the experience itself.
Ask about the environment, whether accommodations can be made, how Santa interacts with children who need additional time or space, and what happens if your child doesn’t want to sit with or approach Santa.
Look for photographs of real families photographed on the actual set, preferably across multiple sessions. With AI-generated advertising becoming increasingly easy to create, don’t assume that a promotional image represents a physical set the photographer actually has.

Jennifer Imus is the owner and lead photographer of Jennifer Imus Photography, a full-service portrait studio in Old Town Tustin, California. With over 17 years of experience, she specializes in maternity, newborn, family, and senior photography for Orange County families who value a beautifully guided, stress-free experience and heirloom artwork for their homes. Jennifer is known for her calm approach, natural posing prompts, and creating timeless images that celebrate connection and motherhood.